Instagram Reels Earnings Calculator: what are your reels worth?
Reels reach far past your own followers, which is why brands pay more for them than for a feed post. A reel that lands on the explore page puts a brand in front of thousands of people who have never heard of them, and that reach is what you are charging for.
Enter your followers, your engagement and your average reel views to see what a sponsored reel is worth in rupees. The reel rate sits at the top of the results, with feed posts and stories underneath for comparison.
- Free to use
- No login needed
- Built on Indian market rates
How it works
Average the views across your last several reels. The view-count input is already open, since reach is what sets a reel's price.
Followers and your usual likes and comments still matter, because brands buy both your reach and the trust your audience has in you.
The reel figure leads. You also get feed-post and story rates, so you can price a full package instead of a single reel.
How reel rates are worked out
A reel is priced at roughly one and a half to two times the feed-post rate for your tier and niche, because it travels further. The calculator works out your base post rate from your follower tier, scales it by niche, adjusts for engagement, then applies the reel multiplier.
When you add average reel views, the tool also shows a view-based figure, since some brands prefer to pay per thousand views rather than a flat rate. Indian reel deals tend to land somewhere between ₹90 and ₹160 per thousand views depending on niche, and the two methods give you a sensible bracket to quote inside.
A reel that consistently crosses your follower count in views is worth more than the flat rate suggests. If your reels regularly hit two or three times your following, quote toward the high end and point to the view numbers when the brand asks why.
Pricing reels without underselling
Show the view spread, not only the average. A brand that sees your reels range from 40,000 to 200,000 views understands they are buying a chance at real reach, and that range justifies a higher number than a single tidy average would.
Charge separately for a hook reshoot or extra edits. Brands often ask for a second version, a different opening line or a vertical and square cut. Each is more work, so each is a line item, not a freebie.
Protect the format. If a brand wants your reel to live on their own page or run as a paid ad, that is usage rights, and usage rights cost extra. A reel that performs as an ad can be worth far more to them than the flat rate you first quoted.
Common questions
You know your rate. Now let brands find you.
Put these numbers on a HireSocials profile and brands across India can reach you directly, no agency in between. It is free, and it takes a few minutes.