Insights for creators & brands
Tips, guides, and industry updates for navigating India's creator economy — whether you're landing brand deals or hiring creators.
Instagram's 'Your Algorithm' Now Reaches Your Feed. Indian Creators Should Pick One Clear Topic
Instagram is bringing its 'Your Algorithm' topic controls to the main feed. Here is what it means for Indian creators and the one move to make this week.
Social media for real estate agents in India: a simple playbook
A plain playbook for property brokers and agents in India, and the creators who shoot for them. What to post, what gets calls, and what to skip.
How to quote a brand in India: rates, wording, and when to raise them
Real 2026 India rate ranges for reels, posts and retainers, plus the exact way to send a quote, what raises your price, and how to spot underpricing.
How to become a content creator in India: a step-by-step guide for beginners
A realistic step-by-step guide to becoming a paid content creator in India: pick a niche, post consistently, grow, and land your first paid gig.
Freelancer, agency, or in-house: who should run your social media in India? (2026)
Freelancer, agency, or in-house hire? Real 2026 India costs for each, who fits which stage, and the questions to ask before you pay anyone a rupee.
Google Search Console Can Now Track Your Instagram and YouTube Posts. Set It Up This Week
Google Search Console can now track your Instagram and YouTube posts on Search and Discover. What changed on July 7, and how Indian creators can set it up.
Social media for restaurants in India: a simple playbook
A simple playbook for restaurants and cafes in India: what to post, how often, which food bloggers to work with, and the mistakes that waste money.
How to price your work as a creator in India: reels, posts, and retainers
Real 2026 rate ranges for reels, posts, and retainers in India, plus how to quote a brand, when to raise your prices, and how to stop charging too little.
How to start as a content creator in India and get paid
A step-by-step guide for new creators in India: pick a niche, post regularly, grow slowly, and land your first paid work without waiting to go viral.
How to hire a social media manager in India (2026 guide)
A plain guide for Indian small businesses on how to hire social media help in 2026: real costs, freelancer vs agency vs in-house, and what to ask first.
Instagram Now Lets You Post Photos in Comments. Here's How Indian Creators Should Use It
Instagram is rolling out photo replies in comments on posts and Reels. For Indian creators and small brands, it's a free proof and support channel. Here's how.
Social media for salons in India: a simple playbook
Salons and parlours are the easiest Indian niche to grow on Instagram. Here's what to post, how to turn reels into WhatsApp bookings, and what to skip.