Free Influencer Rate Card Generator: know your worth
When a brand asks for your rates, a screenshot of your DMs does not cut it. A clean rate card tells them you treat this as a business, and it anchors the conversation on your numbers instead of theirs. The problem is that most rate-card templates are clunky design files built for agencies, not creators.
Fill in your handles, stats and the content you offer. We build a polished card you can download as a PDF for a formal pitch or a PNG to drop into WhatsApp. Leave the Instagram rates blank and we fill them from your follower count and engagement.
- Free to use
- No login needed
- Built on Indian market rates
Your name
Your one-line tagline
Rate card
Made with hiresocials.com
PNG is handy for WhatsApp and email. PDF is best for a formal pitch.
Want a rate card that updates itself?
A free HireSocials profile keeps your rates and stats current and puts you where brands across India look for creators.
Create your free profileHow it works
Name, a one-line tagline, your Instagram and YouTube handles, follower counts and the niches you cover.
Feed posts, reels, stories, YouTube videos, Shorts or blog posts. Set your own price, or let the Instagram rates fill in from your stats.
Grab the PDF for a pitch email or the PNG for a quick WhatsApp reply. Both look the same as the live preview on the right.
How the suggested rates are worked out
Leave an Instagram rate empty and we estimate it from your follower tier and engagement, the same maths the Instagram earnings calculator uses. Feed posts start from the lower end of your tier's band, reels run higher since they reach further, and stories run lower.
These are starting prices, marked as from on the card, which is how creators should quote. They leave room to charge more for usage rights, exclusivity or a rush turnaround. Type your own number into any field to override the estimate, and use On request for anything you prefer to price per deal.
The card does not store or upload anything. Everything stays in your browser, and the photo you add is embedded straight into the download.
Making your rate card land
Keep your tagline specific. Food and travel creator from Pune tells a brand who you reach in five words. A vague creator and storyteller line tells them nothing and reads like filler.
Lead with the content that performs. If your reels carry your account, put the reel rate first and price it with confidence. The rate card is a pitch, so order it to show your strength, not alphabetically.
Send the rate card as a starting point, not a final price. Brands expect to talk scope, bundles and usage. A clear card gets you to that conversation faster and on your terms, which is the whole point of having one.